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Services Work About Pricing Contact
makemomoney@firstpath.media · CHARLOTTE, NC
// SERVICES / 01 — GOOGLE ADS

Catch buyers at the exact second they're searching.

Google is the only channel where strangers raise their hand and tell you exactly what they want. We architect campaigns that catch them — and never burn a dollar on someone who isn't ready.

// WHAT'S INCLUDED

The full Google stack.

// 01

Search Campaigns

Keyword research, negative keyword surgery, bid strategy, ad copy variants. Built to convert searches into pipeline.

// 02

Performance Max

Multi-channel automated campaigns. Asset groups, audience signals, conversion-value targeting. The good kind of automation.

// 03

YouTube Ads

Pre-roll, in-stream, shorts. Targeted by purchase intent, not just demographics. Built around creative that doesn't get skipped.

// 04

Local Service Ads

For home services, lawyers, dealers. Pay only when a real lead calls. We manage verification, reviews, and bid strategy.

// 05

Display + Remarketing

Find lost visitors. Cookie-based and customer match audiences. Sequential creative that walks them back to the conversion.

// 06

Conversion Tracking

Google Tag Manager, GA4, enhanced conversions, server-side tracking. If we can't measure it, we won't run it.

"Most Google Ads accounts are losing 30-50% of their spend to broad match, bad keywords, and tracking that doesn't tie back to revenue."

// OUR APPROACH

Built around profit, not impressions.

PHASE / 01

Account Audit

Full forensic review of current spend, search terms, conversion paths, quality scores. We find the leaks before we touch a campaign.

PHASE / 02

Tracking Foundation

Server-side conversion tracking, GA4 events, value-based reporting. Your account learns from real revenue data, not just form fills.

PHASE / 03

Campaign Architecture

Tight ad groups by intent. Aggressive negative keyword strategy. Custom audience layering. Built for the algorithm to win.

PHASE / 04

Daily Management

Daily check-ins on search terms, bid adjustments, ad rotation. Most agencies log in weekly. We log in every day.

// WHAT TO EXPECT
30d
Until first optimization data
60d
Until campaigns hit profit threshold
90d
Performance guarantee window
// READY TO RUN PROFITABLE ADS?

Audit your account. Free.

Send us your current Google Ads account access (read-only). We'll send back a full audit within 48 hours — where you're hemorrhaging money, what we'd change, and what the realistic upside is.

AUDIT TURNAROUND48 HOURS
COSTFREE